About the ProgramInnovation management is the cornerstone of highly successful companies, especially those that continue to be successful over the years and decades. This continual innovation is the result of design thinking practices which link inspiration to delivery, concept to showroom floor, and start-up to conglomerate.
Design thinking is a structured approach to promoting innovation and problem-solving creativity. Design thinking is not a new approach. It has been around for centuries and is evident in the art, architecture, and inventions of mankind.
By examining the steps to achieving great design and maximum utility of product, design thinking approaches provide a structure in which to develop new solutions to problems and new products to sell. This course is designed to help participants think like designers to generate innovation, and to help teams to produce more innovation and creativity.
Since design thinking is based on doing rather than thinking, the course challenges the participants to apply the techniques as they learn them to create new ideas and solutions.
Being part of the
Agile universe, Design Thinking therefore provides for mindset and toolset equally, equipping individuals, teams, and organizations with the capabilities to innovate in a structured fashion.
The ability to innovate and
to be creative is nothing that someone is (usually) born with, but something that can be systematically learned, through this structured experience: By exploring the various stages of a design thinking framework, participants will
be design thinkers via highly interactive group exercises.
Who Should Attend?This course is designed for:
- (Project) Manager or (project team) members who would like to understand about design thinking concepts and principles
- (Project) teams that are chartered with solving (unstructured) problems, who need to gain a better understanding on the mechanics of driving innovation forward
- For anyone that would like to learn about the required mindset and a structured process for innovation management
Course ObjectivesAt the end of this course, the participant will be able to:
- Understand the concepts of design thinking methodology
- Use concepts like ideation and empathy to prototype solutions
- Apply critical thinking to problems and solutions
- Drive structured innovation through the application of a design thinking roadmap
Course OverviewGetting StartedFoundation Concepts- The Design Thinking Difference: Problem vs. Solution Space
- Mindset & Methods, and Framework(s)
- Skills & Abilities: The Design Thinking Team
Stages of Design Thinking- The End-to-End Customer Experience
- Design Thinking Framework Stages:
- Empathize – Engage the customer / user
- Define – Define the Point of View (PoV)
- Ideate – Develop potential solutions
- Prototype – Create a prototype of the solution, review the prototype and gain feedback
- Test – Testing of the prototype
Design Thinking Techniques- Listening and Empathizing Techniques
- Engagement approaches
- Observation
- User personas
- Empathy maps - Define Techniques
- Unpack to the Wall
- Affinity Diagram
- Journey Map - Ideation Techniques
- Pattern Recognition
- Connecting the Dots - Prototype and Test Techniques
- Forms of Testing in Design Thinking
- Storytelling and Improvisation
- Scripts and Role Playing
Adopt and Adapt Design Thinking- Cautions & Pitfalls
- Anti-Patterns: Assumptions, cognitive biases, and Groupthink
- Design thinking best practices and success criteria - Summary and Final Words
- Workshop Summary
- Personal Action Plan
